CONTENT STRATEGY, editing and writing
Knight Frank
I am currently a Senior Content Specialist at Knight Frank, shaping and delivering content across the Residential business. I oversee the editorial calendar and write and commission articles for The View, covering Estate Agency, International, Rural Consultancy, Viticulture and Private Office, including tailored storytelling for UHNW audiences.
This involves close collaboration with stakeholders, marketing managers and channel teams to ensure ideas work seamlessly across platforms. Alongside digital content, I write and edit for a range of print publications, including seasonal promotions, Mini View and direct mail materials.
During my time at Knight Frank, I led the manual migration of The View website, working with internal and external teams to deliver improved UX and a refreshed visual identity. I also contributed to refining the firm’s Tone of Voice guidelines and am part of the AI Working Group, helping develop best practice for the use of AI tools across the MarComms team.
Key projects
- The View website
- Tone of Voice project
- Website migration and CMS management
- Print publications including Mini View, Country Houses, Farms and Estates, Waterfront Homes and Italian Homes
Skills
- Writing, interviewing, editing and commissioning
- Data-led content planning and reporting, using tools including Semrush, GA4, Google Search Console and Looker
- SEO- and GEO-optimised content creation
- Managing editorial calendars
- Effective cross-business collaboration with stakeholders
Example articles
Here is a curated selection of my articles for The View, reflecting the breadth of topics I cover — from the property market and residential developments to interior design, area guides and lifestyle stories.
Discover more projects
Explore a broader selection of my work in content strategy, editing and writing.