Commercial projects
I have extensive experience across content strategy, copywriting and marketing for brands in the lifestyle, fashion and property sectors. My work spans writing, editing and strategic planning across websites, social media, email newsletters and printed publications, as well as broader brand positioning projects, including tone of voice development and messaging strategy.
Key projects
- Tone of voice and brand positioning for Burberry, Sunspel and OVO Energy
- Social media strategy for Breitling and Omega
- Copywriting for Paul Smith, Alessi, Turnbull & Asser
- Website management for Land Securities
- Marketing strategy for The Royal Exchange
- Digital and print storytelling for Victorinox
Skills
- Writing, interviewing, editing and commissioning
- Commercial copywriting and press releases
- Project management
- Tone of voice and brand positioning
- Multi-platform content strategy
Example articles
Please find selected examples of storytelling for brands below, including an interview with chef Jean Georges-Vongerichten for the Knightsbridge Estate, and a feature for TAG Heuer’s magazine Start Line
Discover more projects
Explore a broader selection of my work in content strategy, editing and writing.