During my time at creative agency SHOW, I served as the project lead for luxury British shirtmaker Thomas Pink. As the primary client contact, I provided strategic guidance across all marketing and content activity while overseeing the agency’s largest account and managing its budget.

My remit spanned the brand’s marketing ecosystem, including digital content such as email newsletters, editorial website content and social storytelling. I also oversaw the production of printed marketing collateral, photoshoots and video content (including a campaign featuring Peaky Blinders star Harry Kirton), as well as high-impact OOH advertising, including a major campaign featuring a full wrap of London buses.